The Internet is flourishing. There is an entire economy based on the strengths of this wonderful and magnificent innovation of mankind.
It has saved lives, kept us up to date on what was going on in the world, rekindled old friendships, helped us get our thoughts and opinions across to those willing to listen, and made our lives so much easier. The internet has spawned an entire industry: digital marketing.
Digital marketers are at the forefront of e-commerce mechanisms, generating revenue from the sale of goods and services through online websites and portals.
This is a significant source that has helped create several businesses that would not have been possible without the Internet.
Strengthening your online presence is an extremely effective way to grow your business or increase your influence. The silver lining is that in this digital era, Internet Service Providers (ISPs) are offering their own cable features as well. For example, Cox offers a wide range of channel line-ups at feasible rates, and their Cox cable bill pay option makes it easier to pay automatically through any source.
These digital marketing tools can help you find new customers or supporters and build a stronger connection with your brand. And as an added bonus, these strategies are easy to implement, inexpensive, and accessible to businesses of all sizes.
Before we get into the pillar or tools that are monumental for a successful digital marketing strategy. Let us tell you a bit about digital marketing first.
What is Digital Marketing?
Source: entrepreneur.com
Digital marketing, also known as online marketing, refers to all marketing efforts that take place online. Companies use digital channels such as search engines, social media, email, and other websites to connect with current and potential customers.
This includes communicating via text or multimedia messages.
In a broad sense, digital marketing is defined as the use of various digital tactics and channels to engage with customers where they spend most of their time: the Internet.
The best digital marketers have a clear understanding of how each digital marketing campaign contributes to their overall goals.
And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels available to them.
Like any phenomenon, Digital Marketing also has some key elements that are vital for its success. Here are the six pillars that make up a successful Digital Marketing strategy.
1. Strategy
A digital marketing strategy helps companies outperform the competition.
It suggests ways to eliminate competition and encourage creativity and innovation in product design, development, and marketing. In today’s business environment, staying relevant is a top priority for businesses.
A good digital marketing strategy helps companies achieve this by using their modern tools and methods.
In addition, executives and managers get an insight into the latest trends in creating a digital marketing strategy, which will bring them various benefits when implementing it in the company.
Many companies without a digital marketing strategy do not have clear strategic objectives. This makes it difficult to distribute adequate resources to individual marketing activities and makes it even more difficult for analytics to measure whether you are achieving your goals.
2. Content
Source: searchenginejournal.com
Digital marketing involves developing a strategy for these various platforms in order to connect the audience with relevant content.
This content is designed to help you create what your brand needs – usually more sales. You can create a tweet that directs a consumer to a podcast, a blog post that drives traffic to a white paper on generating leads, or something else if you are engaging your audience.
The importance of content in social media marketing and other short forms of content cannot be overstated. Each method is relatively easy to use and can produce great results with marginal effort.
In today’s digital setting, content is paramount when it comes to generating leads and showing authority on important topics to your target audience. This results in more qualified leads and higher sales.
3. Social Media
Social media is quickly becoming one of the most important aspects of digital marketing, offering incredible benefits that can reach millions of customers around the world.
And if you don’t take advantage of this lucrative resource, you’re missing out on an incredible marketing opportunity because it’s easy to communicate your product and mission.
Social media is one of the most convenient and profitable digital marketing platforms that you can use to build visibility for your business.
For an advertising strategy, social media marketing can be the most cost-effective way to go. Creating an account and registering is free for almost all social media platforms.
But if you decide to use paid social media advertising, always start small so you know what to expect. Cost efficiency is important because it helps you achieve a higher return on investment and frees up more budget for other marketing and business payments.
4. Email
As other digital marketing strategies evolve, a question that constantly arises is: “Is email marketing still important?”
In short, yes.
By developing a strong email marketing strategy, you can personally reach your target audience and increase sales at an affordable price. Just as other platforms and media have changed, email marketing tools make it easier for your business to reach customers than ever before.
5. SEO
Gone are the days when keywords were the only important SEO technique, but that doesn’t mean they’re still necessary.
The difference is that nowadays keywords must be well-researched, carefully selected, and used wisely in your content to be effective.
When doing the basic steps of keyword research, it’s important to look for keywords with a high match rate and low competition and to choose short keywords, long keywords, and local keywords to include in your content.
6. Digital PR
Source: futurelearn.com
The purpose of digital PR is to draw attention to what your brand symbolizes, what makes it unique, and, most importantly, what is new and interesting right now. It is more focused on driving traffic and awareness while marketing is usually more focused on conversions.
With marketing, you are directly promoting a product or service.
With digital PR, you promote a brand or a company as a whole.
The basic tenet of digital PR is to promote something noteworthy in order to increase brand awareness.
Conclusion
These 6 pillars of digital marketing need to be taken seriously if you want to gain a foothold online. Relying on just one will not work. It’s easy to say that you don’t need this or that, but the truth is that deciding what you want isn’t just about not using one type of process. It’s about understanding the needs of the customers you want to serve.
